Sunday, August 26, 2012

Some investigations of online marketing


There are a lot of companies out there that use online marketing surveys in order for them to gather useful information that can in turn help them to formulate marketing strategies and specific marketing decisions. Here are some of the marketing surveys online:

Customer loyalty survey is a survey of online marketing that can help organizations to measure levels of customer satisfaction, improve customer retention, the gauge interest in new products and service offerings, and to identify areas for improvement (section from an article in infosurv). This survey is more focused on customers, their feedback, comments, feelings, treatment, perspective, and others on a particular product, service or site. The survey questions focused primarily on customer loyalty behavior of customers who can understand their overall satisfaction on the product, service or website, their weight the importance of the product, service or site against their satisfaction with those three and the their interest in potential new products and services or sites better.

Needs and wants survey is a survey of online marketers can determine the needs and desires of the customer regarding the products, services and sites. The circles of inquiry into what most customers need or want a particular product, service or site. It can also be included in this survey online marketing such things are perceived by customers as a need or just a wish. For example, a customer may need badly and Product A Product B can only be regarded as one of his needs.

Quality control of investigations, a survey of online marketing that seeks to discover whether a particular product, service or site has high quality standards set by the company and expected by customers. According to a particular source from the network, this survey online marketing is defined as a repeated survey carried out on a small scale by very experienced staff, in order to get some "zero-default" results with which the actual results of the survey can be compared. Criteria for the quality can vary products, services and sites. For products, certain criteria may be cost-efficiency and effectiveness, and professionalism, responsiveness and organization services. The sites may have content, ease of navigation and ease of use, as some of the criteria to determine quality.

These are just three of many marketing surveys available online and are offered by various people and groups and companies on the net. The survey of online marketing can be used as a substitute for the traditional investigative or both can be designed and then be compared according to business needs .......

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