Sunday, September 2, 2012
Strategic Branding Idea for medical personnel agencies
Branding strategic idea for agencies to medical personnel.
Give your medical staffing agency a push to become the talk of the town. People talk about your agency nursing, radiology, the agency or agency of foreign personnel more chances you have of becoming a giant in the field of medical personnel.
The following technique is used consistently over time creates a brand identity that will have candidates calling you instead of competition,
This technique is so simple to use that many refuse to recognize it as a viable alternative to a vehicle with no marketing costs. The reason is that it is an aspect of branding that will produce results in the future. Many agencies, medical personnel are currently working on immediate results and instant gratification.
Working for companies both present and future is part of what he teaches strategic branding, and that is what this article is about the future branding agencies for temporary staff.
Work the future effect of the mark:
Scenario A
A medical staffing agency is called from a candidate perspective, to ask questions regarding the payment rates, covered services and many other questions. This agency medical staff decided to treat this issue as poll (used by competitors to measure rates apply) and chooses not to answer the question. This lets the caller feeling discouraged and will never work for this company personnel or recommend the hundreds of nurses, radiology technicians, engineers, nuclear engineers from the respiratory tract, by ultrasound technicians or any doctor you meet. They also do not recommend this temporary medical personnel to hospitals or medical facilities.
Scenario B
A physician staffing agency has received a similar call inquiring about payroll, indoor facilities and many other questions. This medical staffing agency decides to answer any questions. They go a step further and ask them what they were trying to do. Strike conversations with the caller and also offer to provide help to find a permanent job in the future. The caller hangs up feeling well informed, even if the caller does not end up working for this agency temporary personnel, the caller starts recommending the staffing agency. It calls start coming in after six months of this caller. The agency receives medical candidates without spending a dime marketing simply reacting to the future business potential by being "nice".
Current and Future Business activities is important. I try to explain this to my clients and guide them to implement this strategy continuously beyond the existing marketing plan. You can not expect to sustain a business long-lived medical staff did not understand the need to work with long-term strategies to bring in business.
http://vismedical.com/BP/BPebook.html
The simplicity of branding the future with a "nice" create an environment that can sustain itself beyond the costs in the marketing. You want to have people talking about your medical staffing agency. Hospitals want to use your medical staffing agency. You want me to call "rooming" marketers to speak to your medical staffing agency without paying. People you recommend a good agency personnel and those same people will not recommend a bad agency medical staff. The nature of the negative press is ironic that medical professionals will be happy to talk negatively much more often (more than 5X) of positive recommendations. This negative press can really hurt a new agency medical staff .......
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