8 effective ideas to promote your online shop

Know the guidelines you need to know to choose the internet marketing tactic is best for your website. Learn to assess the strengths and weaknesses of banner advertising, pay per click tools search engine optimization, search engine optimization and email marketing campaigns.

For the search engines can get the 90% of our visits to a very low cost compared to other channels for attracting web traffic. 80% of visits to an online store may abandon its intentions to buy if not easily get the product you are looking for. Learn some tips to make your online store to get more visitors likely to become customers

Stores that sell over the Internet are not the prettiest or the ones with the best design. There are other factors that have made many online stores are profitable. The usability coupled with SEO is to date the best seller to 24 hours you can have a virtual store.

Then review some recommendations to make our store more attractive to users and search engines:

1) Present the product as the only

As we publish more content more likely to get positioned in search engines for as many keywords related to our business and products. Each new page in an e-commerce portal is one vendor that we took to the streets. For this reason we need to implement strategies that involve the generation of new content.

Many online stores tend to cluster in a single Web page multiple products. For example, some sites selling computer equipment grouped on one page all the printers you have at the optimum would be to create a separate page for "laser printer make and model 1020", another page for "brand laser printer for photos X models 2030 "and so on. A greater number of unique pages of unique information, more pages are positioning in search engines. Many search engine users write phrases such as "buy photo printer brand XXX" or "YYY brand inkjet printers model 1030". A level of programming for a tab of a product is only try writing the label "title" and labeled "description" of each page of product details differently. Each page should have these tags with an independent editorial.

2) Try to maintain a wide range of products published in the portal

Show a few products on our website generates weakness, on the one hand, to compete with a few pages in search engines and on the other hand, cause the same effect as going to a shopping center recently opened and we see that only half open the premises. It causes us to revisit. Make sure your site has a lot of product pages published to generate the interest of repeat visits.

3) Do not build your page sheet with pop-ups

A common error in the virtual stores is to program information product details page through a pop-up format, ie, a page opens in new window by invoking javascript programmed instruction. Normally this technique seeks to ensure that portal users can compare several products simultaneously. However, today search engines can not index pages with pop-up format. Since the programming of the pop-ups generated by a javascript link, the search engine robots can not follow such links. The recommendation to follow is that each product page tab is a separate HTML page with its own individual address or URL.

4) Make the form of a product is traceable by search engines and not just for humans: Design a site map

Most online stores have the sole way to reach your products tabs search forms or search engines that are internal to the home page. These forms are a user lands on a specific product page tab. However, the robots of search engines do not know how to use these forms can not track what Web pages related to chip products.

It is therefore recommended to create a site map that lists text links to each of the items that owns the e-commerce portal. In this way the user while providing an alternative way to find products, we are creating a safe bridge for the search engines find all the product pages of the site.

5) Use names and descriptive writing to show their products

There are many marketing theories tell us to baptize names for our products to enhance branding. In the case of companies not widely known, it is recommended to position on the Web through relatives or descriptive names rather than positions with metaphorical names.

For example, if your website sells "diabetic socks" put the best description for the tab of the output will be "diabetic socks" and not "tissue for the comfort of our leadership." Additionally, if the product name is "dreams feet", we should not abuse that name to describe the product. Will be very few Internet users when searching for a diabetic sock put the metaphorical phrase "comfort tissues steps" or "dreams feet". By contrast, users of search engines are placing more descriptive phrases such as "winter socks for diabetics" or "plus-size socks for diabetics," etc..

6) Insert links to other product pages: Visiting cross

A higher page views in a virtual store, the more likely to generate sales. A tab page can also be product page to recommend selling a similar product. Large e-commerce portals tend to place links at the bottom of the description of a product. These links are often "the 10 best selling products of this category", "who have bought this product also bought this other," "similar products" and so on. Besides being an excellent tool to generate more page views is an additional factor to take search engines to index a web page. As mentioned above, the search engine robots navigate from one page to another through text links, so that placing links to other product pages we are ensuring a higher index-linked product portfolio site.

7) Creating community through content

A greater amount of content, greater visibility into search engines to a further extension of keywords. The decision to purchase a product can be closed with the inclusion of additional content to reduce the uncertainty caused by the insufficient purchasing product information. What information can differentiate a product found in a traditional physical store and an online store? The advice and opinions of people who have already bought the product.

Place for example, advice on buying a particular product, tips for using a product, a forum for product reviews, a ranking of products created from the votes of the buyers, etc.. Are content that they create links between the visitor and the store. How many people buy a product before seeking information?. If you want to buy a flat screen TV would not like that before someone told you in detail what is the difference between Plasma TVs and LCD TVs?

8) Taking note of the changes

These suggestions presented in this paper are measured product case studies in different e-commerce portals, which suggests that before applying these changes must have a way to measure the effects of them. Having a good system for Web traffic statistics at hand to measure improvements gradually in our online store will be the scorecard will tell us that things are going well.