Marketing and CRM

We maximize efficiency thanks to the latest Marketing Infor CRM solution tool Resources Management in the area of ​​Marketing, is part of the CRM Epiphany provides assurance to perform activities on time and within budget allocated. Now the ultimate tool for Marketing Resource Management Infor CRM is the best tool to properly manage the company-customer relationship, which helps marketers to be more efficient with the performance of their activities. This system provides the ability to properly manage the life cycle of each activity in all programs and channels, providing greater control of strategic planning and greater insight into operations. In times of crisis, usually marketing budgets are under pressure due to slow economic growth in the U.S. and other markets, which is why the marketing people should be charged to manage your budget wisely and achieve measurable results. Also, marketers now have an unprecedented number of channels / media to work, emerging areas like mobile phones, which increases the complexity of the content and activities run throughout the area of ​​marketing.

For the reasons listed above analysts expect a rapid increase in the management of marketing resources, this can raise efficiency, collaboration and reuse thereby helping to reduce costs and ensuring that marketing activities are conducted on time and on budget .

"The administration tool for Marketing Resource Infor CRM helps marketing departments to operate smarter, encouraging collaboration and focusing the team to pursue important goals. Infor CRM optimizes marketing efforts, this way you can have a considerable impact on both the quality of marketing campaigns, and the value and reputation of the company?. "Companies are valued not only by the effectiveness of its activities in branding and lead generation, but by the efficiency with which they utilize company resources to achieve these goals? said Tony Compton, Director of Marketing Infor CRM. Marketing Resource Management offers customized home pages, a global calendar, folder, shared marketing (which ensures that each member of the organization to have visibility of corporate marketing activities) and access to all relevant material. Infor CRM helps the marketing manager to benefit from robust planning benefits from the highest strategic level to tactical programs and activities such as events and promotions in achieving the individual marketing objectives.

The planning of programs and activities take into account CRP Epiphany all types of marketing: print and online media, TV, radio, websites, posters, printing of brochures, fairs, exhibitions and all kinds of sponsorship. In addition, Infor CRM is characterized by a robust project management, workflow and reporting capabilities that ensure team-oriented processes around a plan developed and effectively measured, the above allows marketing personnel to manage their programs, and coordinating creative areas that support each program and track the status at any time. Thanks to the CRM workflow Ephipany each marketing employee has a personalized task list integrated into the programming and project management can easily coordinate the distribution of tasks and automate internal controls and approvals. Finally, performance reports to Infor CRM Epiphany Marketing Resource Management allows marketing staff to continually evaluate its strategic plan, evaluate procedures and successful programs and identify and adjust areas of interest, reducing the possibility of errors and bad results. Management System for Marketing Resource Infor CRM Epiphany is integrated with the rest of the family products Infor CRM offering a solution that makes a proper synergy between marketing, sales and service.

An example of this, Infor CRM Epiphany Marketing Resource Management can import data from direct mail campaigns, email, phone, SMS / wireless, and other media, Infor CRM Epiphany Outbound Marketing. Infor CRM Epiphany Marketing Resource Management is a solution developed following the standards SOA (Service Oriented Architecture Service Oriented Architecture), which allows you to engage with other Infor solutions that are not easily and without modifying the code.