What is said yourself or your company on Internet - Online Reputation Management

Most of the time but not eliminated activate content generation strategies that obey the same search criteria, so that the new publication better position after a short time and "forced" to stay in the old positions barely legible. It's a proven fact that people rarely look beyond the first page of search results (no more and no less that 97% of Internet users).

Not only people (executives, artists, politicians and other personalities mainly) want to maintain a good reputation but also online companies, so it is very common for a company hires the services of experts in Online Reputation Management in order to eliminate these publications that can damage the image of it.

In Spain, the views on the Internet are the second most trusted source when making a purchase decision to be the primary source of trust the opinion of friends and family.

Still, many companies downplay these views and their reputation online or directly ignore the subject. Only alarmed when they notice a significant drop in sales or when negative comments appear on the first page of Google results. You have to anticipate situations. Hear what the media says and what users think can help us improve our results. Do not expect a crisis of reputation where negative comments are to act as dominant or define a plan of action. We must assume the existence of views, both positive and negative on the network. It is therefore important to build a positive digital identity, take positions before they reach critical situations.

Key strategies to improve the online reputation of a pass mark:

Detection systems should be used alerts to be notified when you publish something referred to our name, our brand or keywords that we want to follow. Clean the negative comments that may arise as a brand is not easy nor short, we must be constantly informed of each of the publications through constant monitoring.

Prevention: The best prevention to avoid bad reviews or negative comments is undoubtedly our professional ethics when it comes to managing our business. However, in view internet competitiveness methodologies scale not seen in other media, sometimes occurring in the case of negative reviews are published to discredit some company or some person on purpose (covered in some websites allow you to post anonymously) .

Action: During the monitoring of keywords, once detected negative comments or opinions, actions to be carried out aimed at two objectives: 1 .- Delete the unwanted publication and 2 .- Make unwanted inaccessible publication.

The removal of the publication is often very hard work and not always effective. It is based on manually removing achieve through dialogue with the administrator of the site that has posted negative comments. Sometimes webmasters access to this type of applications to avoid legal problems with the company or person referred to in the content in question.

Moreover, inaccessible to the negative comment is to generate consistently positive content, in addition to contributing to the creation of a positive online reputation, will serve the company to improve its ranking in search engines. This is one reason why most brands choose to have an active blog and parallel to its activity in the market, which added to an appropriate social media presence and a number of strategies used regularly, will make generate a positive online reputation