The interesting football business

It is impressive to note how increasingly the marketing power of football, the business that holds all power that handles millions of dollars, euros, where many are benefiting from the team owners, owners of the stadiums , television, media, players, sponsors.

Football is a real business where the market is moving and moves today, more money than any other. Money definitely replaced quarry work or physical training as the main key to success, motivates many people leave school, engage in this trade that is more cost effective, highly beneficial to be a teacher, engineer, professional in any discipline .

It also encourages many investors to participate in revenues generated and are as good in most cases clubs actions listed in the Stock Exchange where they are highly prized.

Ellitoral.com tells us that a report by consultancy Deloitte & Touche shows that football is the 17th. economy in the world with a turnover estimated at 500,000 million dollars annually and 240 million players from 1.5 million teams affiliated directly or indirectly to FIFA.

Making a macroeconomic analysis, the report says, only 25 countries produce annually a GDP greater than the football industry as a whole.

Some figures that summarize the economic and commercial success that has been organized by the World Cup in Germany perfectly describes what it represents in terms of economy in the football industry:

-3,000,000 Attendees have been to the stadiums, of which almost half would be foreign (mostly European).

-2.5 Million tourists visited Germany between June and July.

'These tourists would have spent at least $ 1,000 during their stay.

2500 million would be money that would have injected the World Cup the German economy.

-500 Million U.S. dollars paid by 15 sponsors

1700 million was the estimated revenue in FIFA's TV rights.

Puma is the largest provider of Global teams with a total of 12 selected: Italy, Poland, Paraguay, Ghana, Czech Republic, Ivory Coast, Switzerland, Togo, Iran, Angola, Saudi Arabia and Tunisia.

For its part, Nike dressed to 8 teams (Brazil, Croatia, Australia, USA, Holland, South Korea, Mexico and Portugal) and other 6 combined Adidas (Germany, Argentina, Trinidad and Tobago, Japan, France and Spain)

We must remember, for example, in addition, the latest report about the sport of the international firm Deloitte, dated February 2005, includes a check list of the top 20 soccer clubs Europa.La ranking is led by the Manchester, 259 million euros, closely followed by Real Madrid with 236 million (which has climbed three places from last year), Milan with 222 million and 217 million Chelsea. The list also includes the Barcelona, ​​7 ° to 169 million and climbing many positions since last year. The top 20 highest billing clubs closes at Aston Villa with 84 million euros.Recientemente, Chelsea announced that the South Korean company, Samsung would pay 74 million euros to promote themselves on the shirt of Chelsea for the next 5 years Arsenal and signed an agreement with Emirates airlines. Seeing how this business of football, this seems to be a major blow to Barca, and I would urge you in the lists of European clubs who have to compete.

elmundotv.elmundo.es / elmundotv says that million-dollar contracts, high restriction clauses, exorbitant salaries, and a host of hidden activities, football has become one of the most profitable business in recent years. Every day millions are moving the profession

In the case of Mexico, Alfredo Ruiz, said that a football team has to be seen as a business entity, but never above sports. In cases such as Mexico or Monterrey Tigres are drawing attention for its high rates of investment, almost recovered from the sale of fertilizers and marketing but on the court ... If the profits are so high as they reported to the owners, have to think about doing something that causes the fan interest in other tournaments that do not encourage mediocrity, with 18 institutions (including the most important), looking to qualify for league stage with a very poor example of delivery where to go for an average of 23 points to qualify and after that whatever sea.Es clear that football business head goes, if there are gains and very good, but what about football every Sunday where teams (coaches and players) out onto the court like a day without thinking about the great opportunities it gives football being part of the business.

In a letter about this business, expreso.ec / soccer pronounced Ecuador and notes that the billionaire business has grown exponentially over the ball of the hand of the technological developments of the past two decades. Improvements in satellite broadcasting and the creation of cable sports channels have greatly expanded the audience. For example, according to the FIFA World Cup Korea-Japan 2002 tripled viewers to Mexico in 1986. The television boom opened a wide range of opportunities, including royalties transmisión.Quedaron far those days when football was regarded almost exclusively as a sport, with a huge following and social significance, a feature that just opened eyes to the business and turned it into a large volume generator of negocios.Solo to get an idea of ​​what this means financially we refer to a study by Deloitte, which indicates that nine of Europe's strongest clubs (including Manchester United, Real Madrid, Barcelona and Milan) revenue totaled some 842 million euros (105 million dollars) for the 2003-2004 season. In the early 90's, European clubs, led by Manchester United, they realized that the football practice went beyond just winning titles, and began to behave like real advertisements.

It not only compete on the court but also in Ecuador ventas.En this trend was accepted gradually by the so-called traditional teams (Barcelona, ​​Emelec and League), which since the 90's began to pay wages for the time lush certain players . Those who lived through the Romantic era and experience soccer match in the current thinking: "They have been for the pages of yesteryear remember those games where love prevailed to the shirt or the institution, those in which it was better to let the sweat in the field to defend the colors of the team's salary "... Those skilled in the art, such as sports leader Galo Roggiero, Patricio Cornejo and Velasquez Mauro, analyze the problem and agree that the professionalization of football brought the business of marketing. The frown, but only if it is reversed into benefits for the clubs.

Patricio Cornejo said that however, there are some objections to the commercialization of football crazy. Among these notes that "most players do not govern themselves, but respond to the will of his advisers, who in their eagerness to make money, often cause economic gaps in the players."

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