Casio - a leading brand in India

The origin of this company will take you back to 1917 when Kashio Tadao was born. This man would become the founder of Casio Computer Co., Ltd., which was launched in 1946 as a micro enterprise as the Kashio Seisakujo in Tokyo (Mitaka). Over time, this company develops its coverage around the world, becoming synonymous with quality, precision and very elegant watch models from around the world. As with most of the leading brands, this brand of watches are known to last for a lifetime, requiring little or no maintenance. In 1952, the company launched its first watch-calculator, and there was no looking back since then.

The brand has spread all over the world, thanks to its high demand, which is marketed under a license for the respective companies from specific countries. In India, the Casio India Co., Pvt, Ltd (or as is more popularly known, CIC) has taken the contract for the sale of this brand of watches in the country since 1996. This is a joint venture that owns the participation of one of the leading companies of India, Bharti Telecom Ltd. Bharti Telecom Ltd. owns 40 percent of the equity shares, the parent company Casio holds 51 percent shares, while the the rest are owned by the Japanese company Mitsui & Co, Ltd.

Well known for its high quality and innovative watches, Casio has been welcomed by the citizens of India, although the prices are steeper than other high-end national brands. The fact that most people consider the brand as the best choice for the money encourages its sales not only in metropolitan cities, where the purchasing power of ordinary citizens is high, but also in smaller cities. The latest addition to the list is the radio pagers, which are actually lifeguards under certain circumstances.

Led by a Japanese Managing Director, Casio India is a society that reflects the pride and ownership of the product at each step of the way. At one time, Japan was famous for his samurai and their code of honor. It was said that when and if a samurai fails in his duty, would unhesitatingly commit hara-kiri, which is suicide by cutting their own midsection in a cold and deadly blow of the sword. Frightening? Yes, definitely. However, this shows how much importance the Japanese have given to quality.

The same zeal and thirst to be the best is there with Casio India, which is based in Okhla Industrial estate in New Delhi, India. Besides the fact that Casio produces excellent watches, have also established themselves as leaders with their customer service. With the goal of achieving maximum customer satisfaction, the company has set up service centers across the country that offer help and services to all those who purchased a Casio watch. For those of you who fall in love with the Casio brand, you might be interested to learn that, apart from watches, Casio India covers calculators, digital cameras, databases, digital watches, digital diaries, electronic musical instruments, and printers labels (among many other items) ....