Website Mistake # 4 - HTML Headline

When you define a web page many marketers neglect to use proper HTML tags with their titles and subtitles. Yes, it can seem scary and technical, but really is not and can not make a big difference in ranking on search engines.

Many times people set their entire page as normal paragraphs, and not designate the titles in a different way. Here's what you mean ....

If you look at the code view of many web pages you should see something similar ....

Learn the secrets of writing
Award Winning News using the same
Marketing strategies they use!

Hello welcome to my site I want to tell you about my product blah blah blah you get the point

"That's why a Headline Swipe File is a no brainer"

Here is some text that explains why you want to start a swipe file title, blah blah blah

What you see above is the simple html code for part of a sales page. The "" html tag is to tell the browser that the text that follows is a paragraph and the "" tell the browser that is the end of that paragraph. This is all fine, but nothing tells the browser where the securities are or subheadlines. Believe it or not, the search engines to look for that.

Here is a good example of how the HTML code above should look.

"Learn the secrets of writing
Award Winning News using the same
Marketing strategies they use! "

Hello welcome to my site I want to tell you about my product blah blah blah you get the point

"That's why a headline swipe file is a no brainer"

Here is some text that explains why you want to start a swipe file title, blah blah blah

You can see that "" and "" tags were added to indicate where the title and are subheadlines. You can use additional "h" tag, but that's another discussion.

By adding the appropriate "h" tag search engines can quickly determine the importance of the text the text of the paragraph is normal and will make a big difference in your search engine ranking. Obviously, you want to just use the tag for the title and tags for each subheadline after ....