Copywriting and Article Marketing Secret - How to Make the article title Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It 'a darn shame.

When I review the behind the scenes traffic statistics on over 20,000 items that have produced over 1 million pages views per month in my article marketing lab ... One thing is clear: All the articles are not created equal, even when everything about them is identical except for the title.

The reason is probably not what you think.

If you have been educated on traditional copywriting, you know that in the offline world, the title determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book's title success: if a human being who buys or not.

Article Marketing on the Internet is a completely different story because of the way your articles reach humans who have an interest in them.

Myth: Most people read your articles, why he came to a website and started browsing just like they do if they were to have gone to a local bookstore to find a book of personal interest.

FACT: Wrong! Most people search the Internet using one of the major search engines and will be putting in between 1 and 5 keywords that are related to the theme of this article or the information they are trying to locate. Search engines will then deliver the results that best match the human interest.

Your goal: to have your items within search engine results for keywords and topics that are related to the content of your article.

HOW?

You must embrace this TITLE creation of the construction traffic and truth:

The first 3-5 words of your title determine the success of your article, in terms of how much traffic your article will generate to your website. Success can be due only when you create keyword rich titles for your articles that correspond to the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You will need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the results of popular search from the Yahoo search engine directory. If you want to see what's "Mind of Google", you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=enandcomplete=1

Whether you use a web-based keyword search or invest in one of the most advanced tools key application-level software research, it is essential that you learn how to do keyword research.

A "good" versus Example TITLE "Bad":

Here's an example of the difference between a non-keyword rich TITLE than a title rich in keywords that have been shown to work better in terms of generating traffic:

TITLE bad example:

"Top 9 ways they can acquire fractional ownership jet"

Excellent example title rich in keywords:

Fractional Jet Ownership - 9 Strategies to help you acquire your own private jet

Why is it more effective?

Why does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways" ... and goes straight to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example I have inserted the word Jet "Private". Why? Why is my keyword research said that people who are looking for fractional jet also search for the word "private jet" and then I wanted to increase the chances that my title would have been found by a larger number of potential visitors for the article.

Two recommendations on what NOT to do:

1) Do not include garbage characters in the title, as quotes, tildes, asterisks or anything else that a search engine has to work hard to be discarded in order to understand the title of your article.

2) Do not engage in any technique to spam search engines by keyword rich TITLES that have nothing to do with the topic of your article. You'll just be themselves evil as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT keyword rich TITLE COPYWRITING CONCLUSION:

If you want to maximize the results of any marketing strategy article, you must master keyword research so that you can create article titles keyword rich and intelligent. Your payoff will be huge amounts of traffic to your articles and websites with the search engines love keyword rich TITLES smart! ......