Internet CEO - The New Digital Corporate Leadership

The companies have made a great leap forward in the last ten years by adding or advance digital properties to its portfolio of activities in order to better exploit and extend its brand. Most of this was under the responsibility extended to the CTO or CMO, or both. Fortune 500 companies have created and monetized websites and digital products. During this period, you noticed the emergence of start-up competitors who have jumped past the big companies, while larger companies simply sit and watch.

For example, as did Amazon.com Barnes and Noble beat to the punch and Barnes and Noble because he could not react as quickly as their resources? Moreover, companies like eBay and Craigslist have dominated the media as a major resource companies in local newspapers. Why should there even be a market for online real estate, automotive web sites or job that does not come from companies that have the same products? Travel Agents?

Problem Statement
The problem is that the "large company" has not been positioned to manage a digital business. As Jack Welch put it, the strategy or the "ah ah" idea is actually only about 20%, but it's the execution that wins out. I am firmly convinced that the "large company" has not been positioned correctly to run - regardless of its digital strategy.

Previous options
Previously, the options were to hire a more experienced CMOs, consultants and interactive agencies to invest in, or perhaps an acquisition.

CIO Solution
Internet Director

Benefit 1 - Management Organization
A CIO must be able to provide knowledge on how to best structure an organization in support of an e-business. The IOC would have to execute and / or built a start-up and were involved in a start-up company. Having such a frame of reference will allow the CIO to know what they need to look at how the organizational structure in order to be successful and what should be done to make the appropriate changes. For example, it is important to reevaluate the drawings 'functional' or 'Matrix' and support multiple business units similar designs. Furthermore, it is important to evaluate how products, marketing and technology are structured as well as the process in each. In today's world of Agile development and more powerful technologies and methods of the show, the organization should not be guided by ORs approaches, business analysis and so on.

Benefit 2 - The force distribution
The CIO can clearly enhance a great company based on its activities for the acquisition of distribution. It seems that there is now a cross between a CMO and CTO, where the CMO is good at "marketing" and the CTO is skilled at "technological development". Distribution combines both skill and is often overlooked. Big companies spend too much money for advertising agencies and media when they could simply be the distribution of web pages over and build relationships with partners to leverage the strength of the distribution.

Benefit 3 - Architecture - Information and
Perhaps the most overlooked of all is the information architecture and technology. When the position of CIO in an organization most of the benefit is the ability to assist with IA and Technology and meet the needs of the project (this benefit is mixed with a little 'with' speed to market "). On the IA, many companies use large data sets to conduct their business both internally and externally.

The ability to explain AI is a skill that must be accommodated in the plans of marketing that is often overlooked. As for the Technology Architecture, is often overlooked because larger companies are not properly set up to conduct e-business - even today. As CMO is preparing to launch new initiatives on top of older technology architectures, may be building a house of cards that can not be sustainable in the long term or that could cause difficulties for supporting internally or to push to production. A CIO must have the insight on how to combine the best resources and strategy with the technology architecture.

Advantage 4 - speed market
Speed ​​is the ultimate benefit of the market. Not to give away the secrets in this one because it is really a 'secret ingredient' for many others in my field, but the 'process' distributed internally for the production of products and marketing initiatives is essential. Today, there are tens of variants of agile methodologies by which to select able to improve the speed of a business' on the market.

Implementation
Need to address a candidate for the position of CIO. Before filling the role, the company must take the domestic political will necessary for the IOC to be executed. As such, the following must occur:

1. Build the case, the political business for CIO success
one. Allow the CIO to reorganize the organizational structure required to support the Internet
b. Allow the CIO to separate consumer digital initiatives with separate infrastructure policies
c. Allow the CIO to manage digital initiatives with a business plan rather than a budget

2. Source a candidate with the appropriate skill set
one. Remember, no one can have 20 years of Internet experience. Coping. It was not until the mid-'90s that the Internet / digital business has taken shape. Even then, few people came in the category. Ten years of senior experience.
b. The candidate must be both well rounded and have managed a PandL. With well-rounded, they need to be stronger to online sales and marketing, but also managed product development, web development and have a strong understanding of finance and operations.
c. The candidate should have both start up business leadership and pure role leadership of departure.

The CIO is the next C-level leadership position digitally. With this position, large companies, or even mid-sized companies looking to grow their digital business can really use your e-business more effectively .......