Search Engine Optimization vs. Pay Per Click - Brief Theory

Search Engine Optimization:
When a visitor's search term in the SE, resulting in links to web pages and shows the link that appears on the main pages is the maximum traffic. A good SEO should be done on the website so that it can best be viewed pages, where the probability of getting high traffic ID. Now, in order to distinguish between the two search engines and Pay per click, we must examine the advantages and disadvantages of both. Let us discuss the advantages of the first Search Engine Optimization:

Benefits of SEO:

-You can bring tremendous traffic to your website which will increase potential customers and buyers resulting in increased case sales and business.
-Positioning on search engines have improved in that it can be recognized by them and are best displayed in the pages of most search engines.
-Search Engine Optimization is the cost-effective way to market your site than any other advertising or marketing strategies.
-The business generated by the search engines is 30 times the pay per click campaigns.

Disadvantages of SEO:

Getting results-SE is a lengthy process and may take several months for your site to appear in the pages better.
Many SEO services claim that they guarantee top listing on search engines, however, is not always true as expected.
-It is not easy to predict the traffic on your website

Pay Per Click:
Now we discuss what is pay per click and its positives and its negatives. On search engines, there are various sponsored links at the top and right side and clicking on these links will take you to the site. Visitors are going on the site through PPC campaigns. Now, we can see the advantages of PPC.

-It takes effect immediately after the campaign was carried out on site immediately and start getting traffic.
-You only need to pay if people click on links and advertising.
-Acts on the supply system, the highest bid, the higher the grade.
-If you are launching a new product, you can check if it is accepted by the people or not.

Disadvantages of Pay per click:

-It 's the least expensive method on the market and the company may have to pay $ 10.
The web-site will only get traffic if you are paying. They immediately fall down once you stop the campaign .......