The Story Behind the world of consumption

The story behind the world to consume things. They fill our closets, our garages and our lives. We measure our success in life by how many things we keep. It seems that consumerism has taken over our lives. What to do with them? Our whole life is reduced to going to work, shopping and return to work to pay all the things we buy. And this endless rhythm, not surprising that surveys indicate that happiness in different societies is declining. Is this really the way we manage our lives and our economy? Do we really want to continue under a system that enslaves us, destroys the environment, and ultimately, neither makes us happy? Annie Leonard, an international expert in sustainability and environmental health, he spent ten years following the track of "things?, From its beginning as a raw material until it ends its days in the trash. His documentary The Story of Stuff (www.storyofstuff.com), (http://brunoat.com/globalizacion/la-historia-de-las-cosas) have seen more than two million people. Here are some findings: In the last three decades alone, we have consumed a third of the planet's natural resources.

75% of global fishery areas or already being exploited beyond their capacity. 85% of the planet's primeval forests no longer exist. The United States has only 5% of the world's population but use 30% of the planet's resources and create 30% of global garbage.

The study reveals that "just did not happen, and it was planned?. Why go shopping has become the national sport? This extensive research reveals that our societies "use and discard? were carefully planned with the purpose of revitalizing the economy after the Second World War. At that time, the retail analyst Victor Lebow presented a very ambitious project in the United States. "Our economy, highly productive, requires that we make consumption our way of life became a ritual that the purchase and use of goods that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things consumed, are worn, are replaced and discarded at a rate of constant acceleration?. And so they started the ball rolling consumption. The companies design products that become obsolete as soon as possible. Constantly fill the shelves with disposable products for our comfort. The result? More shopping and more waste. What is "the desire to consume? The Story of Stuff concludes with a series of environmental strategies to improve the situation. However, the documentary also explains that, "The situation will progress when we see the connections, when we see the whole picture?.

Therefore, we must begin to develop awareness of these "connections. Examine behind the scenes and discover the driving force that motivates our "desire to eat?, And nourishes the system, which is none other than our very nature, human selfishness. Today, it is clear that the consumption of any article is never going to give satisfaction or lasting happiness and genuine. It can be reached with the harmonized single underlying attribute of nature, which is the total love and bestowal. But since this attribute is contrary to our selfish nature, we are so hard to achieve true happiness. Therefore, we can only achieve transforming our actions and intent, from an individualistic approach to a collective, interconnection and love for others. The internal transformation is the way we conduct our personal lives and the entire planet is a direct result of our innate nature. And if we want something to change the outside, we must first free ourselves from the shackles of ego over our choices and values. The solution as there happens to be eternal slaves of our system of consumption, nor to create a "green living system?, Using our resources better.

Man's purpose is to establish within the balance with nature, balance selfishness with altruism inherent innate nature and thus perceive reality to a whole new level. Once we made the changes within, the vision of "a unified economy and ecological? also be realized. By adhering to the quality of bestowal of nature, we will become, which will also modify the terrestrial systems. But change can only be achieved from within people.