Marketing strategies iPhone - three easy ways to Go Mobile

The iPhone is undoubtedly the most popular smart phone on the market today. What's not to like? Together with its technology iTouch impressive, wide-screen interface, social connectivity, SMS text messages and email and Safari browser built in, you have access to thousands of games, utilities and social networking applications.

Competing against so large a volume of software seems to be a daunting task, but we have only seen the tip of the iceberg. Most of the social buzz has centered around the "best seller", leaving the impression that there is no room for the average Internet entrepreneur to take action. It is absolutely true.

Have you ever thought to publish and market your iPhone app? More and more digital content is finding its way into Apple's AppStore. Why not yours? If you currently have their own digital content, then get the publication in the form of an iPhone application has never been easier.

The technology has now made it affordable for the average entrepreneur of the Internet to easily publish their app without knowing anything about coding. Forget about learning AppleScript, Xcode, Objective "C", Cocoa Touch, or how to program in Java to iPhone OS. Never mind having to buy Apple's SDK developers kit and a Mac

Many companies have come online that offer the aspiring marketer iphone button solution. Basically, the app platform already exists, just fill with their own content. Of course, if you wanted to create a sophisticated game or utility, then you should learn to code yourself or hire a developer to do it for you.

Why publish your app? What are the advantages of getting your digital content market?

First of all, making the content available as an iPhone application immediately granted access to the mobile market expanding. Most experts agree that most Internet browsers in the future will be done by wireless mobile devices like the iPhone 3G and other smart phones. Make content "mobile" automatically expand the market coverage. Because your application will be hosted on your server, you can update your application every time you want.

There are three main ways you can generate extra traffic and expand your market presence by going mobile.

Three marketing strategies iPhone:

The Giveaway: Smart marketers have given away their content as a way to generate new traffic and conversion of existing leads into paying customers since the Internet started. It works. An iPhone app is just another distribution method. Many marketers have already discovered the value of the distribution of digital content through iTunes, mainly in the form of audio and video podcasts.

But to pull this off successfully you have to offer more than a four-page "special relationship". Although there is no need to publish a book along, you should offer something substantial. Turn your blog into an iPhone app is another option to consider.

The option or Add-on: You're selling a digital product online? Consider adding your own iPhone app as an "option" or "addition" to the regular product and make it available to the sales page.

For example, suppose we have a how-to ebook digital already on sale, you can allow the new customer to download your application for free (with a special discount code provided by Apple) or make it available for a small fee for "extra". The same strategy can be used from the AppStore.

The Mobile Blog / Advertising Model: Many website owners and bloggers monetize their sites with advertising revenue. Make your blog or mobile website is a good way to add an additional revenue stream for your business with content you already have.

There are many mobile ad networks and agencies out there, but the greatest of these is AdMob, who has already served a few billion of ad to millions of consumers. Before rushing into this type of risk, you should first check the demographics - not all web content is suitable for mobile advertising. A blog on the jersey will not attract advertising revenue too!

Targeting and relevance is not as advanced as say Google AdSense, but I suspect that this will improve now that Google bought AdMob for $ 750 million.

Doing business with AdMob is as simple as pasting the code into your iPhone app. It will provide metrics and analysis tools necessary to maximize the revenue streams.

Going mobile is definitely part of the future of IM. Do not miss .......