Sunday, August 12, 2012
Sales Big Picture - Top Salespeople Sell appealing on Purpose
Some vendors focus intensely on one to get the sale. After all, ultimately the decision of a potential customer to buy from you is the goal! What happens when you focus on "getting the sale" to the point of being blind that there are other parts of the process? Sometimes you lose focus of what selling is really all about. The general picture is that the sales process exists to help a customer buy.
Images and photos adorn the home of many people and office walls. Do you ever take a step or two back to see the picture from further away? In this way, you see more details you drew in the beginning. This is the big picture. The most successful sellers do not understand just some but all. Just what does "all this" entails?
Consider the three main pieces are the key strategic tactics to master. Attraction of sales, sales effectiveness, and time and energy management are the three parts of strategic sales.
First is the attraction of sale.
1. Minimize your limiting beliefs, you know yours? You never followed up with a prospect, because he thought it would bother them? This is an example of a limiting belief. Know your convictions that may prevent you from helping a customer, then find ways to minimize them.
2. Maximize your selling style. Part of this is your degree of introversion and extroversion. Let your extroversion take the front seat during the presentation and rapport building. Leverage introversion listening, asking questions and focusing on the customer.
3. Prospect continuously. Cold calling, referrals, Internet presence sites, blogs and cable assemblies, are actions of prospecting. Whatever you use to become more attractive when it comes to the customer, their pain or problems, rather than talk about yourself and your offer. Be patient - the time comes to sell.
4. Show self-confidence. Nobody buys from someone who lacks confidence. Although I am not so sure about some of your sales skills, and rely on your confidence in other areas of your life or hire a coach to help you find your heart.
5. Design and implement a strategy for marketing leverage. Marketing is to bring prospects to you and you want to take any action that one, two and increase your confidence, keep your energy.
6. Know the difference between, and act accordingly with marketing and sales. Many sellers sell too soon, too often and kill the sale process. Attractive marketing can lead to the sale attraction.
Remember, the sale is about the customer. Yes, you're the sales person. And 'in part the attraction of leading sales prospects for you to put to you then your sales effectiveness in action. Without attracting prospects and sales, a seller can not pass to the second strategy, sales effectiveness, because they will all those who want to listen to their message and then buy .......
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