3 Tips for Building an ecommerce site

Most websites never make significant sales.

In fact most of the so-called "e-commerce sites are expensive brochures for expensive web designers.

If you want your e-commerce site to sell real and become a true lead generator and profit stream for your company you need to give the idea of ​​making your site look fancy and embrace the idea of use the website as a sales tool.

The first tip to building a website and e-commerce, real sales is to understand the strengths and weaknesses of internet marketing and websites.

Online you can provide an enormous amount of valuable content to your customers and potential customers at minimal cost.

You can pre-educate prospects with text, images, audio and video streaming.

You can send your prospects a series of emails one after the other leads them to this content and you can automate the entire process.

Likewise, you can send customers who have purchased from you a wide range of information on how to get the most from your product or service.

You can tell them and how to overcome common problems, common mistakes and how to avoid them.

To provide information on the Internet is a great strength of this medium.

But if you try to make all online sales will be leaving a fortune on the table.

A well crafted sales letter online will never get the same answer to talk to a prospect through the mail, by phone, chat or in person.

Once you understand this you can analyze the process of selling your prospects to go through before buying the product and use the Internet to provide information, but also follow by mail, telephone or in person at key moments where your prospects are more likely to buy.

The great news is that after being pre-trained with the online sales process closing the sale in line with potential customers should be very easy.

The second suggestion is to build an ecommerce site that makes real sales is to design your site around what your prospects need at each stage of the sales process.

Forget about looking pretty.

While functional, professional looking web design is important that e-commerce sites more effective focus strongly absorbing potential qualified customers with information that is useful to them in a medium that appeals to them.

Some love the prospect of streaming video ... a little 'love of the press ... love a little 'sound.

In some cases you might want to give all three options at some point on-line pre-education process.

Need to know your prospects and customers in order to have a better understanding of the kinds of information and the type of media they prefer.

Please keep in mind that while we can justify our purchases based on rational reasons that actually make our buying decisions based on emotional reasons.

Thus, presenting information in a way that has more emotional impact ... engaging life stories through video and audio ... is much more likely to take your prospects to the point where it is to buy beds.

The third and final tip for building an ecommerce site that makes real sales is to have a particular call to act on every one of your web pages.

If a page of your website is there to attract new prospects into your sales process to obtain a valuable incentive to share their name and e-mail for more information about you.

Tell them to enter his name and email address and tell them the precious gift that they will get in return and the valuable information you send them via e-mail in the future.

If you have a page that is further along in your sales process to get your prospect to finally take action tell your prospect to call you on the phone for a free quote or for a free consultation staff.

If you do not have a strong call to action on your web page so the prospects are more likely to do absolutely nothing.

You must build trust in your prospects and get them to take the next step.

Here's how to build an ecommerce website that turns prospects into eager paying customers....